2012 Starbucks Planner Promo Mechanics

The much awaited collectible item in Starbucks, the yearly planner, is now out in stores nationwide.

Starbucks started issuing their annual planner promo cards last November 3 (Thursday).

The card is a bit different from last year. It is a quarter-fold card which looks like a typical greeting card. As usual, you need to collect the required amount of stickers within the promo period for you to get a free planner. One beverage is equivalent to one sticker.

Promo Card

 Unlike last year, there are now two options to grab the free planner:

Option 1: Buy 9 Holiday Featured Beverages (Toffee Nut Latte, Peppermint Mocha or Cranberry White Chocolate Mocha) plus 8 Starbucks Core Beverages of your choice for a total of 17 Stickers.

Option 2. Buy 23 Starbucks Core Beverages of your choice for a total of 23 Stickers.

Whenever you buy coffee at Starbucks, do not forget to present your promo card to the barista. You can request for another one if you lost it. It’s free!

Remember, transferring of stickers from one card to another is not allowed. In case that you have multiple cards on hand like what I did last year, you can combine your accumulated stickers from each card and you’ll still be entitled for a free planner.

This year, the famous coffee shop released four designs for you to choose from. See picture below.

2012 Starbucks Planner
2012 Starbucks Planner

So what are you waiting for? Visit any Starbucks store now and start collecting stickers.

The promo will end on January 8, 2012 while redemption of the free planners will end on March 8, 2012.

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